Are you new to blogging? Have you been blogging for a while? You may or may not know that a blog is an excellent tool to share your business or product with a larger amount of people, and potential customers. But do you know how to maximize your blog to create a larger impact? Below are some tips to help you do just that:
- Be Consistent – It’s important to write on your blog consistently. There are many business owners that begin sharing or marketing on their blog several times a week but then quickly forget to update. I have seen many blogs that were started a year or two ago, have a grand total of five posts, and haven’t been updated since sometime last year. That is a huge mistake; consistency is essential to your marketing plan.
To get the desired effect (search engine and human traffic), you need to update your blog on a regular basis. Search engines love new content and keep coming back to index it. Potential customers also like new content; it’s what keeps them coming back to read your blog.
- Branding – Your blog is part of your brand. It should be seen as an extension of your business. It’s important to make your blog have a look and feel that mirrors you and your business.
- Search Engine Optimization (SEO) – The purpose of your blog is to get people who are in your target market to read your posts and enter your sphere of influence. Traffic from search engines does not cost any money, and it is a great way to get potential customers to your blog.
Use a keyword research tool such as ‘Google Keyword Tool‘ to find phrases that are related to the main subject of the post, and weave them into the content of the post.
- Provide a Special Offer – Do you offer a free special report? Do you offer a mini course as a bonus for new newsletter subscribers? Add the offer to your blog. This will transform people from casual surfers who just happened to find your blog to newsletter subscribers.
- Share Information – Your blog is the best place to share information about upcoming events, products and seminars. You might think that everyone has already heard about your upcoming teleclass on life and work balance or your e-book about achieving financial success. But that is not true! The person reading your blog might be hearing about you for the very first time, so they have no idea about your teleseminars or products unless you specifically tell them.
Perhaps one of the most important tips of all is to avoid overselling. I’m sure you’ve visited blogs that have blatant advertising, several pop-up windows that you can’t seem to find a way to close and more. These actions will drastically reduce the number of your blog readers. It’s perfectly fine to share with your readers about your seminars and products but do be overly pushy. Remember if you don’t tell them, nobody will.
Don’t overlook the huge possibilities with your blog. Gone are the days where a blog was merely an online journal. The blog has mutated into a wonderful marketing platform and if used properly can propel your business to another level.
